Re:tag is a unique tagging system that enhances the emotional connection between individuals and products while encouraging responsible re-use of discarded objects. Individuals wishing to get rid of appliances, furniture, and clothes will leave a voice message on a database describing the story of the to-be discarded product. A costumed tag with a unique ID and telephone number will then be placed on the object before being disposed of on the street. Dialling the instructed number, neighbours or passerbys will hear the voice message, getting qualitative information about the product. By fostering trust in the object, locals are more likely to re-use it, thus reducing the overall waste within the community.
Project proposed by Sandra Dávila (USA)
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